Pretend the literary journal you're looking at is a person, and ask yourself if this is the sort of person you would like to befriend.
1. How does it look? Healthy, artsy, sloppy, folksy, ritzy? . . . . and do you like its looks?
2. Does it seem able to appreciate people (writers) like you?
3. Does it seem to refer constantly, not to say obsessively, to things you have had enough of, such as Greek myths, old barns, eating disorders, famous dead writers, or graphic depictions of meaningless sex?
4. Is it trying hard to be something it's not?
5. Does this journal let you know, through its form or content or list of contributors, that it doesn't care to associate with your kind?
6. Is there something in this journal that intrigues or stimulates or impresses you?
7. Do you like this journal enough to see it again? To sit down and have lunch with it?
8. Do you two have anything in common?
9. Would you like to be associated with this journal?
Full disclosure: At this time I am a longtime subscriber to just one literary journal, and that's the quarterly Creative Nonfiction. I keep up with Natural Bridge. Not long ago I gave up The Sun and The New Yorker, because they arrived so often that reading each issue felt like a job.